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Commitment to work

Definition, importance and tips to improve work commitment

Commitment to work

Definition: Commitment to work or work commitment is defined as the level of enthusiasm an employee has towards his/her tasks assigned at a workplace. It is the feeling of responsibility that a person has towards the goals, mission, and vision of the organization he/she is associated with.

High levels of employee satisfaction in an organization are related to work commitment and engagement in their organization. This results in superior business performance, which in turn results in increased profitability, productivity, employee retention and overall improvement in the work atmosphere.  

That’s the level of commitment any organization would expect from their employees right? But most great things in this world is achieved by perseverance, hard work, and dedication. All these qualities don’t just show up in a day.

A person develops these qualities over the years. The same goes for organizations, if an organization expects their employees to perform exceptionally well then they will have to provide a work environment that will help increase commitment to work.

How to improve commitment to work

Improving work commitment cannot happen in just one day. It takes time to bring superior levels of commitment at work. Here are some of the things organizations can incorporate to bring in effective and immediate changes:

Build a strong team

Teamwork does wonder! Organizations must build a culture where working in teams should be important. Achieving targets together makes difficult tasks look easily achievable. Teamwork depends on how well employees are able to interact with each other and work in tandem, how well they can perform as a group. An organization can know if teamwork is the answer to problems can use teamwork surveys. These surveys will record all the responses and feedback which can be later evaluated and analyzed.

Let your employees know what you expect from them

Hard-working employees are an asset to an organization. Most employees want to be a part of a success story of the organization they are associated with. Therefore, it is important to communicate clearly the goals, vision, and mission clearly to the employees. This way employees would know what the organization expects of them. Clarity of thoughts is important at least during the tenure for which the employee is associated with the organization. With clarity comes the determination to work and achieve excellence.

Promote a culture of transparency

Let there be transparency in the organization. Let the employees participate freely in the discussions, important decisions related to employees, and an important contribution they can make towards the organization. When an organization keeps employees informed, they feel valued and trustworthy. This increases their sense of belonging and in turn increases commitment to work.

Encourage open and free communication

Open and free communication in an organization facilitates an environment of trust. Open door policy is one such way of promoting free communication. Alternatively, an organization can use employee satisfaction surveys, polls, etc to give their feedback to the organization.

On receiving this feedback, organizations need to keep an open mind to understand where they not meeting employee expectations and how they can improve work culture, without criticizing the employees who have provided the feedback. Put this feedback to use. Once employees know their suggestions or feedback are valued there will be an increase in work commitment.

Strong work ethics

Work ethics not only include how an employee feels about his/her job or career but also, how seriously does he/she take their work responsibilities. This involves attitude, behavior, respect for coworkers, effective communication, and interaction at the workplace. Work ethics demonstrates who and how a person is.

For many decades organizations have been working endlessly to improve their work ethics- honesty, integrity, and accountability are the three key factors that help improve workplace ethics, and organizations are strongly promoting these values at work. When employees witness such values in an organization they are tempted to stay around and be committed to the organization.

Culture of trust

What is trust? Trust is an essential factor that brings exceptional results in any relationship, especially at work and in professional life. Trust is not a simple nameplate on the door, a welcoming sign telling employees, “we provide trust here”. It encompasses a whole lot of effort from the top-level management and the organization as a whole to bring in and promote that culture in the organization. Trust is earned by putting in constant efforts in actions and deeds. When organizations promote such a culture, they have earned themselves employees who will truly impact organizations in all the right ways, thus increasing work commitment.

Innovation is the strategy

Let your employees be innovative in providing ideas, strategies, ways of communication, etc. Innovators are committed employees. These employees are always looking for better ways to do even the most mundane tasks. Such employees should be valued by the organizations and encourage them to come up with better ideas and rewards for their achievements and innovations.

Help your employees grow

An organization that helps its employees grow professionally and personally and respond to their ideas in a positive manner is bound to have people working for them for a longer period of time. An organization can support their employees by providing them with learning opportunities, cross-training, and any other interactive method that support their overall development. Such gestures help organizations retain their employees at the same time employees are more committed to their work.

Provide incentives

Organizations need to reward employees who perform exceptionally well. Every person has different things that motivate them. Incentives that are related to accounting and the results make employees feel important. It is important for organizations to recognize the hard work employees put in to achieve the desired result. Incentives should be assigned based on the criteria of the objectives.   

Celebrate success together

Employees need to feel validated and that they are valued by the organization. Leadership needs to show them, they are looked after. Employees don’t leave an organization if they know their opinions matter if they are treated fairly, if their achievements are recognized and if they feel they are an integral part of an organization.

Celebrate success with your employees, tell them they have made a difference, and encourage them to do better. Even the slightest gesture will lead them to do better with each passing day. This will lead to a better commitment at work.

Importance of work commitment

There are several reasons why work commitment is important. One of the most important reasons is it allows an organization to meet its goals and stick to its vision. Without a motivated workforce, an organization could lose all that they have earned over the years, be it respect or their market position.

Employee retention is a real problem, however, if organizations can make their employees feel valued, it leads to increase commitment at work. But without a bunch of motivated and committed employees, an organization can be in a risky position.

Commitment at work leads to better productivity. Image having employees that are not committed to what they do in an organization, catastrophe! Such employees tend to use their time at work surfing the internet for personal pleasure or even looking for other job opportunities. This is a sheer waste of time and resources.

Please note that this is only a situation and cannot be implied to all employees. But, an organization can surely end up having such situations more often if they don’t motivate their employees and help them become more committed to their work.

Difference between engagement and commitment

Commitment and engagement are different, even though there is some overlap. Committed employees are engaged, and it is visible through their actions and work ethic. They will be more attentive, productive, responsible, and energetic about their work.

While both terms are often used interchangeably, there are clear differences. To know more about employee engagement and employee engagement, view our other articles.

Benefits of work commitment

A committed team of employees is an organization’s dream come true. A committed team of employees is best for the long-term future of an organization or any business. The leaders within the organization are responsible for building that culture. Here are the benefits of having a team that is committed to working:

Increased productivity

Committed employees need a leader that will guide them, they don’t require someone who has to be constantly behind their life to get the tasks done. Such organizational commitment results in increased productivity at work. A compliant team will create their own tasks and ensure they are implemented. They will show up to work on time and do the necessary and even more.

Target is met

A complacent team will do only what is asked of them, a committed team will do that and more in order to meet their targets and goals. A committed team understands goals and their individual role in achieving those goals. They are self-motivated and set targets higher than that is expected of them. For a committed team, goals are not just a number, date, or target; it is a vision and journey for them.  

Bring “fun” to work

Put in simple words, a committed team brings in more fun to work. Commitment brings ownership and more creativity to the tasks. A committed team thrives on new and innovative ideas and it is fun to implement such ideas time and again.  

Value addition

Commitment at work brings in value addition through active participation in company-related discussions. Committed employees bring great ideas to the table and they are always happy to help others visualize those ideas. An organization needs commitment and dedication from its employees to achieve their goals.

Credit: Read More here

Committing to the Work

Being Dedicated and Committed to the Assignment

Here is the thing: we can have vision, purpose, assignment, and even focus, but if we are not dedicated, then all of that means nothing.

Dedication is key to any purpose or assignment that God has entrusted us with. We can have all the potential in the world to do something, but if we have not dedicated ourselves to doing it, then it will not happen.

According to the Google dictionary to dedicate means to devote (time, effort, or oneself) to a particular task or purpose. This means doing a task until it is finished.  


I cannot express how much dedication is critical for the assignment God has given us. When we stop at the halfway point or at any point other than completion, we often forfeit some of the blessing that God had in store for us. It’s not because He is an evil God who wants to withhold things from us or make us feel like we have to earn something from Him. Actually it’s quite the opposite. It is because He is a good God who wants to give us good things, and He wants to give the good things to those He can trust with them. And dedication earns trust.

Let’s be honest. If you ask someone to do something and they only do half the job, would you trust them to do it again? It is their dedication to completing the job all the way through and doing it well that allows you to entrust them with more.

In what ways are we ensuring that we can be trusted with the assignment God has given us?

Learn More here

Advanced Analytics

What is advanced analytics?

Advanced analytics is a data analysis methodology that uses predictive modelingmachine learning algorithms, deep learningbusiness process automation and other statistical methods to analyze business information from a variety of data sources.

Advanced analytics uses data science beyond traditional business intelligence (BI) methods to predict patterns and estimate the likelihood of future events. This in turn can help an organization be more responsive and significantly increase its accuracy in decision-making.

Often used by data scientists, advanced analytics tools both combine and extend prescriptive analytics and predictive analytics while adding various options for enhanced visualization and predictive models.

Why is advanced analytics important?

Advanced analytics is a valuable resource to enterprises because it enables an organization to get greater functionality from its data assets, regardless of where the data is stored or what format it’s in. Advanced analytics also can help address some of the more complex business problems that traditional BI reporting cannot.

For example, to create a contextual marketing engine, a consumer packaged goods manufacturer might need to ask the following questions:

  • When is a customer likely to exhaust their supply of an item?
  • What time of the day or week are they most receptive to marketing advertisements?
  • What level of profitability is achievable when marketing at that time?
  • What price point are they most likely to purchase at?

By combining consumption models with historical data and artificial intelligence (AI), advanced analytics can help an organization determine precise answers to those questions.

Differences between business intelligence and advanced analyticsAdvanced analytics answers different questions and includes different components from business intelligence.

What are the benefits of advanced analytics?

In addition to enabling greater use of data assets and providing decision-makers with greater confidence in data accuracy, advanced analytics offers the following benefits:

  • Accurate forecasting. Using advanced analytics can confirm or refute prediction and forecast models with a greater level of accuracy than traditional BI tools that still carry an element of uncertainty.
  • Faster decision-making. With predictions that feature a high level of accuracy, executives can act more quickly, confident their business decisions will achieve the desired results and that favorable outcomes can be repeated.
  • Deeper insight. Advanced analytics offers a deeper level of actionable insight from data, including customer preference, market trends and key business processes, which empowers stakeholders to make data-driven decisions that can directly affect their strategy.
  • Improved risk management. The higher level of accuracy provided by advanced analytics predictions can help businesses reduce their risk of costly mistakes.
  • Anticipate problems and opportunities. Advanced analytics uses statistical models to reveal potential problems on the business’ current trajectory, or identify new opportunities, so stakeholders can quickly change course and achieve better outcomes.

What are some advanced analytics techniques?

Advanced analytics can help provide organizations with a competitive advantage. Some commonly used advanced analytics techniques include the following:

  • Data mining. This process sorts through large data sets to identify patterns and establish relationships to solve problems through data analysis.
  • Sentiment analysis. This technique uses natural language processing, text analysis and biometrics to identify the emotional tone behind a body of text.
  • Cluster analysis. This process matches pieces of unstructured data based on similarities found between them.
  • Complex event processing. This technique uses technology to predict high-level events likely to result from specific sets of low-level factors.
  • Big data analytics. This is the process of examining large volumes of structured, semi-structured and unstructured data to uncover information such as hidden patterns, correlations, market trends and customer preferences.
  • Machine learning. The development of machine learning has dramatically increased the speed at which data can be processed and analyzed, facilitating disciplines like predictive analytics.
  • Data visualization. This process of presenting data in graphical format makes data analysis and sharing more accessible across organizations.

What are some use cases for advanced analytics?

The following are just a few examples of business processes that can benefit from advanced analytics software.

  • Marketing metrics. With advanced analytics, marketing organizations can create customized, targeted marketing campaigns and avoid wasting money on ineffective strategies. Analyzing future outcomes also can help an organization identify opportunities to up-sell and optimize the marketing funnel.
  • Supply chain optimization. Advanced analytics can help an organization factor demand, cost fluctuations and changing consumer preferences to create an agile supply chain that can quickly adapt to changing market conditions.
  • Risk management. By examining particular data sets and data streams in real time, advanced analytics can help data scientists identify patterns that may indicate high levels of risk, for example by identifying possible payment fraud or insurance liabilities.
  • Business operations. Advanced analytics can help organizations streamline their operations and adapt them to better suit predictions on changing market conditions or trends and ultimately increase revenue.

Evaluating advanced analytics tools

There are a number of advanced analytics platforms available. Each offers different advantages, depending on the use case. These tools can be broken down into two categories: open source and proprietary.

Open source tools

Open source tools have become a go-to option for many data scientists doing machine learning and prescriptive analytics. They include programming languages, as well as computing environments, including Hadoop and Spark. Users typically say they like open source advanced analytics tools because they are generally inexpensive to operate, offer strong functionality and are backed by a user community that continually innovates the tools.

Proprietary tools

On the proprietary side, vendors including Microsoft, IBM and SAS Institute all offer advanced analytics tools. Most have required a deep technical background and understanding of mathematical techniques.

In recent years, however, a crop of self-service analytics tools has matured to make functionality more accessible to business users. Tableau, in particular, has become a common tool. While its functionality is more limited than deeper technical tools, it does enable users to conduct cluster analyses and other advanced analyses.

By Katie Terrell Hanna; Ed Burns; Emma Preslar

First Published Here || View Conference here

Business Consulting Services

Together we can envision, inspire and transform your business.

From evolving customer expectations and emerging technologies to more nimble companies entering industries, businesses today are more at risk for disruption than ever before.

Whether you’re experiencing challenges with company culture, internal processes or need a new business strategy to reflect your envisioned future, we’re here to help.

Our business consultants can help you adapt to today’s market dynamics and continue to compete no matter the threats you might be facing. Tools to enable optimal remote work can help minimize or prevent disruption in your operations.

We can scale our services to support change efforts ranging from tactical improvements through large scale transformation efforts. Our business consultants are experienced leaders and practitioners who are customer-focused, are delivery-excellence driven, and can navigate and manage complex projects, working effectively across diverse business and technology organizations.

We place a heavy focus on enabling and sustaining change, as well as establishing platforms for continuous improvement. To do so, we seamlessly integrate our business consulting, technology and industry practices to help companies thrive.

Not sure what you need? Contact us to learn how to keep pace in an ever-changing digital world.

Successfully navigating these complex business challenges means being prepared to dive deep into your business and market to gain clarity on issues and opportunities. Then, you can establish a compelling and inspiring vision, develop world-class capabilities, build a culture of agility, and deliver value in a rapid, agile fashion. 

But you don’t have to do it alone — we’ll work with you as an extension of your team to ensure you can improve productivity, scale your organization, stay ahead of the competition, and more.

We can guide you to a Business Anywhere future — one where every interaction is smart and seamless, every process is fully automated and paperless, and everyone is ready for whatever the future holds.

BUSINESS CONSULTING SERVICES

Business Focus

Our Business Consulting Services are structured to address a company’s end-to-end business needs. We provide comprehensive services to support your business by leveraging strategy to drive people, process, information and technology considerations. 

Business Strategy

To guide your company toward its envisioned future, you need a road map. We’ll help you understand your business and customer insights while developing a compelling vision, strategy and overall blueprint for driving competitive advantage.

Experience Design

We help clients understand, ideate and execute modern interactions across channels and functional areas to drive growth, increase productivity and create a culture where people, specifically their needs, are at the forefront of decisioning.

Operational and Process Excellence

Your company’s business architecture helps your organization deliver the right capabilities at the right time. Together, we’ll dive into your business operations across people, processes, technology and metrics to ensure you can create truly sustainable results.

People and Change

Whether your company is undergoing a significant transformation or you need to strengthen your culture, we’ll help your leaders equip and empower your people organization and culture to thrive.

Enterprise Portfolio and Program Management

How do you align program execution to strategy and accelerate value realization? From portfolio management to project delivery, we’ll work with you to deliver strategies and initiatives in an agile, rapid and value-driven manner.

Our Work

Looking for examples of how our business consulting services help our clients become stronger companies for their customers and employees alike? Read a few stories below:

Customer Experience Transformation: Improving Customer Retention With Business Process Management (BPM)

Leading a Cultural Transformation to Increase Engagement and Trust  

Business Transformation Initiative to Sustain Historic Growth

One Word Speak Louder: Partnership 

“There is only one word I can use to describe my experience with others: partner. In the truest sense of a high performing partnership, a collaborative environment has been created to ensure complete clarity and trust throughout the project teams. Others (Centric) has done a great job integrating and adapting; they are not seen as a consultant, but a member of the team.”

Now What?

In today’s ever-changing world, modern businesses need a model that combines virtual and in-person work. But how do you build a hybrid workplace that preserves your company’s culture, productivity and information security?

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Considering or already beginning to transform your business? Learn what it takes to achieve successful transformation.

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Build Business Agility Throughout Your Organization

In today’s climate, business agility is essential to keep pace with rapid change. Business transformations must be executed with an agile mindset and viewed as a journey rather than a destination

Foster Business Agility Within Your Culture’s DNA

As organizations continue to evolve, leaders must encourage and prepare their teams to adapt and transform the way they work in real time. To do so, you need a culture of agility, which ensures teams can embrace business transformations in real time.

Changing Mindsets: A Blueprint for Business Transformation

Discover what it takes to drive business transformation by changing the way employees behave, which first requires changing how they think.

Thrive Through Disruption with Modern Software Delivery

Learn how to survive through disruption by becoming a modern software delivery organization. Read this guide to transform through technology and avoid extinction.

Building Business Agility Begins with Culture

Learn what company culture looks like for organizations with strong business agility and how leaders can position more successful transformations by building a culture of agility.

3 Reasons Modern Software Delivery Matters

Learn why Modern Software Delivery is fundamental to successful business transformation efforts and what it takes to get started with MSD.

Business Does Not Happen in a Vacuum.

Technology and digital innovations are spurring business transformation, and growing requires adapting to new products and services — or creating your own. It is our job to provide the experience and expertise to help you create solutions and adapt to new services.

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Let Me Help You Build and Grow Your Business.

After a wonderful and blessed maternity leave, I am happy and super excited about helping you, and ready to work hard together to build and grow our businesses!  

Let’s do this.

For some time now, I had a lot of time to think about what I could really offer to continue helping people, brands, and companies grow.  I ran through my head, all the feedback from clients, my tribe, our community. And what I realized is that we are all on a mission.

A mission to live out our best lives.  A mission to build or scale our businesses to a point of freedom.  Whether it is financial freedom, freedom with our time, freedom with our choices, we start businesses because something in our current situation needs to change.

So what does this mean for you and your business?

Over the past 20 years, I’ve worked with companies, large and small, to build brands, grow audiences, manage customers and delight clients. I currently work with entrepreneurs and small business owners to help create the online presence of your dreams, so you can continue to stay focused on growing your business.  We all grow together! Entrepreneurs Unite. Small Business and Entrepreneur

Let me help you!

Imagine being able to focus on building your products, perfecting your services, networking, focusing on business development, all while your website is being built to pixel perfection.

Imagine owning a website, social media and email marketing tools that communicate your vision, earns the trust of visitors and turns them into customers.

As we prepare today and for the years ahead, it is time to level-up! It is time to upgrade your website, social media and email marketing.

It is time to invest in a professional digital brand and online presence that converts visitors and leads into customers.

Let’s Get Started! (Click Here for Details)

Maybe Now, it may not be the right time for you to upscale your business, but that doesn’t mean everyone has to miss out.  Share this link with other entrepreneurs and small business owners in your network.   We all grow together.

Join the EATECHNO Web Services and Facebook community, for accountability, support, and resources.

Until next time,

Nine Strategies to Grow and Expand Your Business

For the first few years of business, most companies are focused on survival. However, prioritizing the growth of your business is one of the best ways to increase the chances that your company will not only last but also contribute to your economic well-being and a stable financial future.

What can you do to get your business beyond the bare sustenance level? What can you do to turn it into the income-generating powerhouse you envision? Like any element of running a business, there are multiple growth strategies that you can try.

Recapture Existing Customers

Getting new customers isn’t the only way to grow your business. Many times, the customers you already have are your best bet for increasing your sales, and studies have found that improving customer retention also improves the value of a company.1

Customers who have already purchased from you once are more likely to do so again, especially if they have a positive customer service experience. Capture the contact information and shopping preferences of one-time customers. Then, use that information to set up marketing systems that will convert them into repeat customers.

Implementing a mix of strategies to both retain old customers and acquire new ones is likely to produce the best growth for most businesses.2

Ask for Referrals

Of course, attracting new customers to your business is never a bad approach. One way to do that is to ask your current customers for referrals.

These customers are already your target market, which means that people in their social or work circles are likely to be your target market as well. This makes them a strong access point to new customers.3

However, assuming that your customers are passing the word about your business isn’t going to increase your customer base. You have to actively seek referrals. Depending on the type and size of your business, you can:

  • Ask satisfied customers if they know anyone else who would be interested in your products or services.
  • Incentivize referrals with a discount code.
  • Encourage customers to share and tag your brand on social media.4

Contain Your Costs

Increasing your bottom line is key to growing your business. If you expand your share of the market but continue to increase your costs, you won’t actually have any money left to invest in your business or make a profit.

So while you’re looking for ways to grow, pay close attention to the costs associated with running your business and getting your products or services to customers. Lowering these costs can be an effective way to give your business the cash flow it needs to grow and stabilize. There are two main approaches to cutting costs:

  • Liquidating low-earning products or eliminating low-performing services
  • Improving your inventory turnover through new marketing and sales tactics

Be careful not to cut costs in a way that impacts your customer service or employee satisfaction. Happy customers and enthusiastic employees are both key drivers of business growth. Cutting costs in these areas will ultimately harm your business’ ability to expand, even if they give you more cash flow in the short term.

Extend Your Market Reach

There are several ways of growing your business by making your product or service available to a new pool of customers.

  • Open stores in new locationsNew locations can also be virtual, such as a website with an online store. This allows you to put your product in front of new customers in a new market.
  • Target a new demographic: Identify other groups who could also use your product in similar ways to your initial target audience. Once you’ve identified a new market, you can advertise in media that targets that market or create custom marketing campaigns.
  • Encourage new uses for your product: Discovering and promoting new ways to use your products or services allows you to encourage existing customers to buy more. It can also help you attract new customers who might need your products for different reasons.

All of these approaches allow you to expand your share of the market. This not only increases sales, but it also makes your business model more stable. When you don’t rely on just one type of target customer, you are more likely to survive changes to the market.

Participate in Trade Shows

A strong trade show presence can help you grow your business and establish yourself as a leader in your local industry.

Trade shows draw people who are already interested in the type of product or service you offer. This gives you an opportunity to directly market toward a large group of people who are guaranteed to be in your target audience. Trade shows also give you the benefit of in-person interaction, which increases your ability to connect with and convert potential customers.

Trade shows also allow you to network with other businesses in your industry. This opens the door to new opportunities, promotional campaigns, and collaborations.

Working with these other businesses can help you reach new customers and establish your credentials on a national or even international scale, all of which can help grow your business.

Conquer a Niche Market

If you don’t want to expand to new markets or add new services to your revenue stream, you can also grow your business by being very focused on a single niche. This gives you the opportunity to become a “big fish in a small pond.”

A niche is a narrowly defined group of customers. Look for a subset of the larger market whose needs are not being met, then concentrate on meeting those unmet needs at a consistently high and accessible level.

To create sustainable growth, select a niche that either:

  • Has enough interest that your target market is wide and generates frequent sales
  • Allows you to position your products at a high enough price point that you can survive or fewer sales

Diversify Your Products or Services

The key to growing your business through diversification is building on similarities. You want to do one of two things:

  • Focus on products/services related to the ones you already sell that address the needs of the customers you already serve.
  • Focus on new market segments with similar needs and characteristics to your existing customers.

For example, an artist might also sell frames and framing services. A business that rents mountain bikes in the summer might switch to renting skis and snowshoes in the winter season. Implementing small changes over time can allow you to diversify your products and reach new customers without overextending your business.5

Develop Franchising Opportunities

If you have a successful business and can develop a system that ensures that others can duplicate your success, franchising may be the fast track for growing your business.

Successful franchising depends on having a brand with broad appeal across many geographic areas, as well as a business model that can be easily duplicated.

To create a franchise, you license your business model, process, and branding to franchisees who then sell your branded products and services in their own location, under the same name as your business. This allows you to expand your market reach to new locations, create broader name recognition, and create new revenue from franchise licenses and locations.

Expand to Exporting

Expanding into international markets can also be a powerful boost to your business’s bottom line.

Like franchising, this is a way of growing your business by accessing new customers in diverse geographic locations. However, it also requires a major commitment of time and resources.

Expanding internationally can be legally complex, as you will need to deal with the restrictions of trade and customs laws across multiple countries. You may also need an export license, depending on your product and the country you wish to export to.6 However, if you have the time and resources, exporting your product allows you to grow into markets that were previously inaccessible, creating huge opportunities for growth.

Choose the Right Growth Strategy for Your Business

Finding the right growth strategy depends on the stage your business is in and the resources you currently have available. Consider what you have to invest, such as money, time, expertise, or personnel, as well as your current market, business goals, and the interests of your customers.

Not every strategy will be right for every business or appeal to every business owner. To get started:

  1. Pick one or two ideas that are appropriate for your business and your circumstances.
  2. Create a new business plan based on that strategy.
  3. Set benchmarks for growth, expenses, and revenue.
  4. Track these benchmarks regularly to monitor your progress.

While you probably won’t experience growth right away, you will see progress if you continue to implement your plan systematically and consistently. And if one strategy doesn’t work, be prepared to step back, create a new plan, and try again.

BY SUSAN WARD

ARTICLE SOURCES

  1. Columbia Business School. “Valuing Customers,” Page 1. Accessed June 12, 2020.
  2. Georgia State Robinson College of Business. “Sales Executive Roundtable: Retention Vs Acquisition?” Accessed June 12, 2020.
  3. The Wharton School of the University of Pennsylvania. “Enhancing Effectiveness of Referral Programs by Promoting Better Matching: Evidence from Field Experiments,” Page 2-3. Accessed June 12, 2020.
  4. Informs Pubs Online. “Management Science: Customer Referral Incentives and Social Media,” Page 1-2. Accessed June 12, 2020.
  5. JSTOR. “The Effects of Sequential Introduction of Brand Extensions: Read Online (Free).” Accessed June 12, 2020.
  6. USA.gov. “Importing and Exporting.” Accessed June 12, 2020.
Understanding Family Business Dynamics!

What do you picture when someone says “family business”? For some, the only image they see is their friendly neighborhood mom-and-pop store, but, in reality, “family business” is far more than that. Yes, mom-and-pops would certainly be included in the family business category, but so would the millions of small and midsize companies that underpin our economy, not to mention corporate giants like BMW, Samsung, Wal-Mart, and Porsche.

No matter the size of the company, each struggles with issues surrounding family business dynamics. Family businesses are different that way. Unique challenges present themselves within family businesses that we just don’t see in companies with more dispersed ownership structures: younger generations wanting to run the company when they are not suited for the job, younger generations suited for the job but not wanting the company, generational clashes, family shareholders increasing in number with each generation with few actually working in the business, just to name a few. These challenges can be too tough to bear. Only about 30% of family-owned businesses survive into the second generation, and only 13% make it to the third. Those are sobering numbers. So, how can we make them better?

Succession planning, establishing foundations, possibly even restructuring…those are the big pieces of the family business puzzle (among others). But, in our work with family businesses, we’ve also found the recognizing family business dynamics, the truly unique characteristics that set closely-held businesses apart, is imperative. By recognizing and dealing with the challenges, family business owners are able to fully enjoy the advantages and succeed where others fail.

What sets family businesses apart? Here are 5 family business dynamics we see most often at work in our clients’ organizations:

  1. Differences in perspective.
    Some members of the family business think like family members; others as managers; others as owners. Multiple generations are often working under one roof. Differences in perspective, not personality, are the source of most conflicts.
  2. A need for multi-faceted continuity planning.
    In a family business, the business must be integrated with leadership and ownership succession plans, and both must be integrated with the owning family’s estate and personal financial plans — all of which work best in the context of the family’s shared and articulated goals and values.
  3. Leading change is difficult.
    Family systems are powerful, and the dynamics within the family often spill into the business. Leading change is difficult in a family business because many family members depend on the status quo for psychological comfort — even if the status quo is unhealthy.
  4. Consideration of non-employee family members.
    Often forgotten, non-employee family owners want, need and, deserve a role in the business’s strategy, culture, and governance system. They have a large financial and emotional stake in the business even though they’re not part of daily operations.
  5. Conflicts of interest are prevalent.
    It’s hard to make the tough decisions when they’ll negatively impact your paycheck or your family member’s paycheck. Owners and leaders of family businesses run the risk of making decisions that benefit them personally. 

These characteristics are, of course, generalizations, and there are far more challenges we could address. That being said, the possibility for success for the family-run business is tremendous. Our goal here isn’t to be negative. Our goal is to recognize and face the challenges to better position you for success.

We invite you to learn more about, “Family Business Dynamics”, here.